HRBeauty LLC‌, operating under the brand name ‌rhode‌, is an American skincare brand founded in 2022 by model and entrepreneur ‌Hailey Bieber‌. Headquartered in ‌Los Angeles, California‌, rhode initially launched with just three products and has since expanded its lineup to include cleansers, moisturizers, lip balms, and blushes.
At rhode, our philosophy is to create ‌truly great products‌. For us, this means meticulously crafting a collection of ‌high-performance essentials‌ that you need in your daily routine—products you love, trust, and reach for time and time again. Designed to ‌nourish your skin barrier‌ and leave your complexion ‌radiant and glowing‌, our formulas deliver ‌visible results‌ with every use.